Engage Video Group

Engage Video Group is a media technology company specializing in optimizing social media videos. The company, founded in 2016 by a team of ex-Google alumni, data scientists, and online video experts, focuses on creating content that resonates with audiences. With a strong emphasis on audience data, Engage Video Group aims to produce optimized content that aligns with viewers' interests and preferences. The company has worked with global corporations such as Unilever and NESTLÉ, producing highly engaging and shareable content, evidenced by an impressive statistic: their average video is engaged with by 1 in 23 people who see it, marking a significant contrast to the average brand communication online. Engage Video Group has also made a significant impact in Africa, owning the largest food and recipe social media platform in the region, Foodies of SA, with a reach of over 10 million people weekly. The company's Seed Round investment in January 2016 was secured from Brandtech Ventures, which provided essential support for the company's early-stage development and growth. Operating at the intersection of advertising and media, Engage Video Group addresses the challenge of ad fatigue by leveraging data to create compelling content that aligns with consumers' interests. The company's innovative approach and commitment to driving real change in the industry reflect a startup ethos, supported by a passionate and creative team, contributing to the company's rapid global growth.