EMOTAI is a Brazilian startup founded in 2018 that focuses on improving human performance in Esports, Virtual Sports, Gaming, XR, and other digital platforms. Their slogan, "EMOTAI develops a neuroscience-powered analytics platform for Esports and gaming by measuring brainwaves and the heart rate," speaks to their mission of utilizing cutting-edge technology to enhance player performance. The company has introduced the Ultimate Neuroscience-Powered Analytics and Performance Platform, which incorporates a headband to track brainwaves and heart rate to help players optimize their performance during gameplay. As of 01 November 2022, the company received a Venture Round investment from Artesian, indicating a growing interest in their unique approach within the Consumer Electronics, Education, and Human Resources industries.