Embrace

Embrace is a modern mobile app observability startup founded in 2016, headquartered in the United States. The company's slogan, "Modern mobile app observability built on OpenTelemetry," encapsulates its core focus. Embrace offers a user-focused, mobile-first observability solution that leverages OpenTelemetry to provide crucial performance insights across DevOps and mobile teams. This approach allows Embrace to illuminate real customer impact, delivering the best user experiences by going beyond server-side impact. The company has received significant support from prominent investors, including AV8 Ventures, New Enterprise Associates, Greycroft, and Eniac Ventures. Their most recent milestone is a $20.00M Venture Round investment secured on 13 July 2023. Embrace also emphasizes open source development, providing SDKs for various platforms including iOS, Android, Unity, React Native, and Flutter. Embrace's positioning in the Analytics, Developer Tools, Enterprise Software, IT, Information Technology, Mobile, Productivity, and SaaS industries reflects its diverse market impact. With a strong focus on user-centered observability and support from reputable investors, Embrace presents a compelling opportunity for venture capitalists seeking to tap into the mobile app performance and observability space.