Ember is a UK-based financial services fintech startup, founded in 2019, that offers automated financial, accounting, and tax solutions for sole traders and limited companies. The company's slogan, "Tackling tax and accounting so you don't have to," showcases its mission to simplify and streamline financial processes. Ember's platform automates tasks such as categorizing transactions with HMRC, providing real-time tax insights, and enabling direct submission of VAT returns, payroll, and end-of-year accounts. The recent £5.00M Seed Round investment on May 17, 2024, led by Viola Ventures, Valar Ventures, and Shapers, signifies confidence from prominent investors in the company's potential. This capital injection is expected to fuel Ember's growth and further establish its position in the SaaS and machine learning sectors.