EloPar is a financial services startup with the slogan "Building paths and integrating people." Founded in 2015, it emerged from a collaboration between Banco do Brasil and Bradesco. Functioning as a holding company, EloPar's mission is to drive and facilitate the growth of the EloPar Group, which includes Alelo, Livelo, Veloe, and Pede Pronto. The company emphasizes adding value with excellence while prioritizing people at the core of its actions. EloPar aims to inspire connections and reinforce its group of companies by delivering high-quality services and providing the solidity of a bank with agility. The startup positions itself as the Brazilian "Elo" that connects individuals and businesses, fostering integration and community development.
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