El Rayo Tequila
Tequila made for tonic, grapefruit and good times. Not lime, salt and regret.
Tequila made for tonic, grapefruit and good times. Not lime, salt and regret.
El Rayo Tequila, founded in 2018 and headquartered in United Kingdom, offers a unique twist to traditional tequila. With the slogan "Tequila made for tonic, grapefruit and good times," the company emphasizes a departure from the typical tequila experience. The brand prides itself on being authentically Mexican and carefully crafted, using 100% agave to create a drink that is described as "extremely drinkable." In February 2023, the company secured a substantial £870.00K Seed Round investment from prominent investors including Rianta Capital, Nicholas Hoult, and Logan Plant, signaling confidence in the brand's potential. El Rayo Tequila's unique concept and recent investment from notable backers position the company as a promising player in the E-Commerce and Retail industries. The brand's emphasis on creativity and innovation, as well as its intriguing partnership with tonic, suggests a distinct market positioning that could appeal to a wide audience seeking a fresh and modern approach to tequila consumption.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Seed Round | £870.00K | 3 | Rianta Capital, Nicholas Hoult +1 | 07 Feb 2023 |
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