Effectiv (now part of Socure)

Effectiv, founded in 2021, aims to address the pressing need for real-time fraud and risk management in the financial industry and Fintech sector. With the slogan "Stay one step ahead of fraud," Effectiv offers an AI-driven platform that caters to a range of crucial business functions including customer onboarding, transaction monitoring, underwriting, and authentication events. Having secured a significant $4.50M in a recent Seed Round investment on 26 July 2023, the United States-based company has accrued support from prominent investors such as Accel and Better Tomorrow Ventures. Effectiv's offerings are particularly significant given the increasing prevalence of fraud in financial services, and its focus on leveraging advanced analytics and AI positions it as a promising player in the industry.