EEKA Fashion Group 贏家時尚集團 is a prominent player in the high-end women's apparel industry in China. Established in 2007 and listed on the Hong Kong Main Board in 2014 (3709.hk), the group has achieved substantial growth with a revenue exceeding RMB6,912.30 million as of 31 December 2023. Their focus on the 30-50 age group and higher-income customers has proven successful with 1,525 self-operated stores generating RMB5.56 billion, representing a 25.33% YoY increase.
The company's commitment to brand internationalization is evident through its participation in renowned events such as Milan Fashion Week and New York Fashion Week, showcasing the allure of Chinese brands and their vision to integrate fashion aesthetics into a refined lifestyle. EEKA Fashion Group's brand portfolio comprises eight brands, including main brands like NAERSI and Koradior, as well as growing brands like NEXY.CO aiming for sales of over 1 billion.
With its strategic multi-brand approach and a strong foothold in the Chinese market, EEKA Fashion Group aspires to be recognized as a globally renowned Chinese affordable luxury brand management group, cementing its position as a leader in the middle and high-end women's apparel segment in China.
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