Edge

Edge is an Australian-based startup, focused on revolutionizing sales promotions to incentivize customer behavior and help brands achieve their goals. Since 2006, the company has been delivering innovative promotional platforms, rewards, and insurance to create captivating customer experiences with minimal risk for clients. One of the key differentiators for Edge lies in its expertise in digital solutions, utilizing data-driven insights and robust technologies to deliver cutting-edge promotional strategies. Acquired by Blackhawk Network in 2019, Edge continues to expand its reach, with head offices in Melbourne, Sydney, and Singapore. The startup operates in the advertising and marketing industries, positioning itself as a thought leader in the digital space. Although specific details about recent investments and investors are unavailable, Edge's strong foundation and strategic acquisition by Blackhawk Network signal promising potential for growth and innovation in the evolving landscape of sales promotions and customer engagement.