Edeloptics GmbH, founded in 2009, has established itself as a prominent player in the e-commerce and retail industries, with its slogan "SEE AND BE SEEN." The company initially started as an online optician for branded eyewear, and has since expanded its operations to encompass 53 countries, offering a wide range of over 40,000 items. This has positioned Edel-Optics as one of the leading online opticians in the market. Catering to brand- and fashion-conscious individuals who view eyewear as a lifestyle product, their product range includes a diverse selection of eyewear and contact lenses from renowned brands such as Ray-Ban, Tom Ford, Gucci, Prada, and Porsche Design. In addition to their online presence, Edel-Optics operates two innovative stores in Hamburg, distinguished by their unique sales concepts replacing traditional shelves and showcases with tablet computers. With a selection of over 20,000 branded eyewear items available in-store, Edel-Optics ensures a comprehensive offering for local customers. Furthermore, the company places an emphasis on the quality and consultation for their contact lens range, including offerings from Johnson & Johnson, Cooper Vision, and Alcon. Though specific details regarding their last investment are not available at this time, Edeloptics GmbH's strategic expansion and customer-oriented approach demonstrate potential attractiveness to venture capital firms seeking investment opportunities in the retail and e-commerce sectors within Germany.
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