ECO Group

ECO Group is a German based startup with the slogan "Let's make ECO the new NORMAL." The company serves as a home base for purpose-driven eco brands, offering products that prioritize both personal and planetary well-being. Their mission is to redefine the concept of "ECO" by promoting sustainability and advocating for the replacement of standard products with more environmentally friendly alternatives.

The company identifies any product as ECO if it surpasses the current sustainability standards, whether through natural certification, the elimination of harmful ingredients, the use of virgin plastic substitutes, compaction and reduction, recyclability, or a combination of these attributes. ECO Group plans to unite emerging eco brands under one umbrella to create a influential platform with a greater impact. This cooperative network enables them to collectively pursue their shared goal of fostering a more sustainable world. Their recent milestone includes a €7.50M Series A investment on 27 July 2023 from Acton Capital and Fair Capital Partners.

ECO Group's vision is rooted in leaving the world in a better state than they found it. This commitment extends an invitation for individuals to contribute to improving the lives of others and themselves through meaningful work. The company's focus on creating a global impact by nurturing socially conscious and environmentally friendly brands sets them apart in the Retail and Sustainability industries.