Dutch Flower Group is an innovative family company based in The Netherlands founded in 1999. Specializing in the international trade of fresh cutflowers, mixed bouquets, plants, and decorative greens, the company operates through over 30 individually managed companies that supply all distribution channels, from importing wholesalers to the multiple retail sector. With a mission of "Making Life Colourful," the company is dedicated to providing top-quality cut flowers, mixed bouquets, and plants to its customers.
The company was formed as a result of a merger between floral export companies OZ Group (1959) and the Van Duijn Groep (1969), bringing together their strengths to work collaboratively, share knowledge, and approach markets directly. With a workforce of more than 4,800 individuals, Dutch Flower Group achieves significant milestones, including weekly sales of 75 million stems of cut flowers, 10 million mixed bouquets, and 10 million plants, culminating in an impressive annual turnover of €1.66 billion in 2020.
The company's strategy focuses on specialization, scaling, cost leadership, and employee quality, reinforcing the current organization. Despite individual management, companies benefit from shared business knowledge, resulting in enhanced expertise and higher standards of quality and service, ultimately benefiting customers worldwide. Dutch Flower Group's dedication to creating a happier and greener world drives its business operations and sets it apart within the international trade of floral products.
