Duel Tech

Duel Tech is a UK-based startup with a mission to empower brands by turning their customers into their most influential acquisition channel. The company's Brand Advocacy Platform allows brands to mobilize and manage communities of social affiliates, content creators, and micro-influencers to drive customer acquisition and revenue at scale. Notably, it measures the true ROI of advocacy and its impact on Social Commerce, positioning itself as an alternative to traditional advertising methods. Founded in 2015 by world-record breaking adventurer Paul Archer and viral games developer Panagiotis Tsarouchis, Duel boasts a team of professionals from diverse backgrounds including psychology, branding, and community building. The startup prides itself on its Bcorp Certification and commitment to collaborating with brands prioritizing people and the planet over profit. As of 23 August 2022, Duel Tech secured a significant £2.50M in a Seed Round investment from SuperSeed, a commendable milestone indicating investor confidence in the company's vision and potential. Several well-known brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, and ELEMIS already utilize the Duel platform, underpinning its relevance and impact in the industry. With a focus on social affiliate and brand ambassador programs, Duel Tech has demonstrated its ability to challenge the status quo in digital advertising and provide innovative solutions for brands seeking authentic engagement and sustainable growth.