Drive Time Metrics, Inc. is a pioneering tech startup founded in 2014, with a clear mission encapsulated in their slogan: "In-Vehicle Media Consumption Analytics from Anonymous Connected Car Data." The company is leveraging the power of connected cars to gather anonymous data from millions of vehicles, providing profound insights into in-vehicle listening behavior – a treasure trove for media analytics. The importance of in-vehicle media consumption cannot be overstated, as more audio content is consumed in vehicles than in any other location. Yet, in today's digital age, the true nature of people's listening habits while in transit remains a mystery, presenting a significant gap in media intelligence. This is precisely the gap that Drive Time Metrics (DTM) aims to bridge. The company offers an analytics platform that delivers holistic in-vehicle listening analytics for media, thereby addressing a critical need in the industry. Moreover, the platform generates new revenue streams and valuable customer insights for automotive manufacturers, unlocking significant next-gen opportunities. Recognizing the immense potential of DTM, SandHill Angels made a strategic move by leading the Seed Round investment at 01 January 2018. This injection of capital has undoubtedly driven the rapid adoption of DTM's solution by automobile manufacturers across the industry. In conclusion, Drive Time Metrics, Inc. is at the forefront of revolutionizing in-vehicle media analytics, harnessing the power of connected car data to provide actionable insights for both the media and automotive sectors. With a compelling value proposition and a noteworthy backing from SandHill Angels, DTM possesses the potential to carve a significant niche in the burgeoning connected car analytics market.
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