Drip

Drip is Italy's first premium fashion and streetwear subscription service, emphasizing the concept of wear, swap, and wear again. As a first mover in fashion as a service, the startup aims to revolutionize the industry through a new model of consumption, inspired by the logic of sharing and the circular economy. By paying a monthly subscription, users can choose from a variety of products available on the platform, own them for as long as they wish, and replace them when seeking new inspiration, without the mental and financial commitment of purchasing. This innovative approach establishes an ongoing dialogue between luxury brands and young fashion lovers, akin to the transformative impacts witnessed in industries such as music, transportation, and tourism. Drip, founded in 2021, has gained significant support from notable entities such as Fashion Technology Accelerator and Startup Wise Guys as well as other private investors and advisors with experiences in renowned companies, including New Guards Group, Moncler, Louis Vuitton, Calzedonia, and Nike. The startup's latest achievement involves securing a €55.00K Pre Seed Round investment on 15 August 2022, demonstrating promising momentum and potential for growth in the e-commerce and fashion industries. The innovative nature of Drip's business model and its strong backing from industry players position it as a compelling venture for venture capital investment.