DNA Design

DNA Design is a New Zealand-based Experience Design consultancy committed to shaping innovative and empowering human-centered experiences. With a foundation dating back to 1989, the company specializes in utilizing insight, creativity, and technology to tackle large and complex challenges faced by government entities and businesses, aiming to drive positive impacts on the New Zealand economy and the lives of its people. As a design-led business, DNA Design focuses on fostering organizational transformation and growth through its expertise in organizational design, digital experience, customer experience, and employee experience. The company collaborates with clients to unlock new ideas, realize opportunities, and deliver transformational experiences for both employees and customers, demonstrating its commitment to evidence-based, human-centered, and future-facing outcomes. DNA Design boasts extensive domain experience across a variety of industries, including financial services, central government, energy, telecommunications, tourism, media, and manufacturing, catering to a diverse audience. The company's impactful solutions are designed to address challenges related to capability, customer experience, technology, automation, wellbeing, organizational design, and sustainability, ultimately enabling organizations to set priorities, allocate investments, and optimize delivery. Employing design thinking and agile delivery methodologies, DNA Design aims to strengthen businesses and empower people through engaging and empowering programs that drive cultural and process-based change, as well as designing experiences that enhance engagement, business performance, service efficiency, and customer value. The company's holistic approach makes it a valuable partner for organizations seeking to navigate change and capitalize on new business opportunities, while enhancing their overall value for customers.

DNA Design's commitment to leveraging design, innovation, and technology to drive positive change positions it as a compelling player in the experience design consultancy space, with a track record of delivering impactful solutions across various industries in New Zealand.