Direxions

Direxions is an Indian-based company that prides itself as the most experienced customer loyalty, influencer, and channel loyalty company in India. Founded in 1989, Direxions offers loyalty, CRM, and customer engagement services to more than a hundred clients. The company's expertise lies in maximizing customer profitability and optimizing customer experiences through the application of analytics and insights in every interaction. Direxions has been recognized as a market leader, providing rewarding experiences for customers, resilient channels, and profitable outcomes for clients. The company focuses on building measurable, authentic, and long-lasting relationships through a combination of core services. Additionally, Direxions actively engages with its audience through social media platforms such as Twitter (@DirexionsLoyal) and Instagram (@direxionsloyal). Overall, Direxions' extensive industry experience, effective use of analytics, and substantial client base position the company as a significant player in the Information Technology sector in India. While the last investment and the associated investors are currently undisclosed, the company's established reputation and track record could make it an interesting option for potential investors looking to tap into the customer loyalty and engagement market in India.