Direct Optic & Audition

Direct Optic & Audition is a French startup that has revolutionized the optical industry with its commitment to providing high-quality eyewear and hearing aids at accessible prices. Founded in 2007 by two university exchange students in Seoul, the company identified the exorbitant prices of glasses in France compared to the equivalent quality abroad, propelling them to establish a business that directly sources from manufacturers, offering eyewear at half the market price through their e-commerce platform www.direct-optic.fr.

Over the past decade, Direct Optic has experienced rapid success, expanding both online and through physical stores to ensure personalized customer service. In 2018, the company welcomed Daniel and Jonathan Abittan, renowned opticians in France, who sought to provide quality eyewear and hearing solutions for everyone. This pivotal partnership led to the rebranding of the company to Direct Optic & Audition in 2019, heralding a new era of 100% Health, offering eyewear and hearing aids at no cost, aiming to eradicate the correlation between health and budget.

Direct Optic & Audition's dedication to affordable healthcare extends beyond borders, with its presence in Spain and Italy through dedicated e-commerce platforms: https://www.direct-optic.es, https://www.direct-optic.it. The company's mission is to ensure that healthcare is no longer dictated by financial constraints, making it a compelling venture for potential investors seeking to support impactful and innovative businesses.