Digital ATOM

Digital ATOM is a subsidiary of SOI, a digital company that has been operating in the industry since 1996, initially focusing on website development for brands and subsequently expanding its expertise to include live webcasting for events. Over the last two decades, the company has redefined above-the-line (ATL) and below-the-line (BTL) marketing techniques, conceptualizing unique live marketing and event solutions for over 100 prominent brands across diverse sectors in India. The company employs a combination of ATL, BTL, and digital media tools to cater to the marketing, sales, and distribution objectives of these brands, effectively targeting both rural and urban markets. As a response to the evolving needs of its clients, Digital ATOM was recently established as a specialized vertical to provide digital marketing services. Founded in 2015, the company has not disclosed any recent investments or the identities of their investors.