digiDirect

digiDirect is a prominent retailer of consumer electronics in Australia. Established in 2005 by Managing Director Shant Kradjian, the company initially specialized in cameras and imaging, a legacy that is still upheld through its seven brick-and-mortar stores staffed by experts. The company's online platform, digidirect.com.au, is a popular destination for Australian consumers, offering a wide range of products from its Sydney headquarters. With a workforce of over 150 employees across several states, digiDirect has cultivated significant partnerships with multinational suppliers, payment providers, and other service entities. The company's expertise in logistics and its strong network of loyal customers position it as a competitive player in the industry. Although specific details about last investment and last investment investors are not available, digiDirect's strategic positioning in the consumer electronics and retail sectors makes it an intriguing potential investment opportunity for venture capitalists seeking exposure in the lucrative Australian market.