Dig

Dig is a dating app dedicated to connecting dog lovers who prioritize compatibility with their furry companions. Positioned at the intersection of pet tech and online dating sectors, Dig has established a strong community of dedicated dog owners and enthusiasts. With 20 million single dog owners aged 25 and above in the US, the app targets this expanding market, offering one of the lowest user acquisition costs in the dating industry. The user base ranges from 18 to 75, with the majority being single dog owners and dog lovers aged 25-35 in metropolitan areas. Dig generates revenue through vendor payments, event sponsorships, in-app advertising, co-promotional content, in-app purchases, and subscription tiers. While offering various free features, the app is also developing additional paid features. Having gained significant traction, Dig has garnered attention from prominent publications such as Forbes, Bloomberg, and Cosmopolitan. The CEO, Leigh Isaacson, is recognized for building a highly engaged community of pet lovers and creating a strong niche offering in the sector. The latest investment came in the form of a Non-Equity Assistance investment from MassChallenge on 23 May 2018. More information about Dig can be found at DigDates.com/press.