DIBS Beauty is revolutionizing everyday beauty products to make them more convenient, mood-enhancing, and essential for every individual. The company's slogan "We're reimagining your everyday beauty staples, making them easier, mood-boosting and worthy of desert island status" encapsulates its mission perfectly.
Founded in 2020, DIBS takes pride in being a socially oriented and digitally native brand. Its multipurpose, user-friendly, and indulgent products are designed to give customers their time back, meeting them in their everyday lives and offering mood-boosting moments. With a strong backing from prominent figures in the CPG and e-commerce sectors, including the co-founders of Bobbi Brown and TULA, as well as a significant $9.55M Venture Round investment from L Catterton in 26 April 2023, DIBS has solid financial support.
The brand's prominence is echoed through features in renowned publications such as Vogue, New Beauty, Glossy, WWD, and Glamour. Notably, DIBS has established a diverse customer base, reaching all 50 states + territories as well as the US armed forces abroad.
Overall, DIBS Beauty represents a promising venture with a strong foundation in the beauty industry and significant support from key industry players, setting it on a trajectory for successful growth and market penetration.
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