Defy Appliances

Defy Appliances is a leading South African home appliances manufacturing company, boasting the title of being the largest manufacturer and distributor of major domestic appliances in southern Africa. The company's product range includes gas stoves, refrigerators, washing machines, tumble dryers, continuous clean ovens, and convection ovens. Having been founded in the 1920s, the company has a rich history, manufacturing its first product, electric stoves, in 1932. In a significant move aimed at expanding into emerging markets in Africa, Defy Appliances was acquired by Turkish-based Arçelik in July 2011 for a substantial sum of US$324 million. The company's continued growth is showcased through its active online presence, with a strong community on various social media platforms such as Facebook and Twitter. Defy Appliances operates in the consumer electronics, consumer goods, and manufacturing industries, solidifying its position as a key player in the market. While the headquarters location is not specified, the company's strong foothold in the South African market and its strategic acquisition by Arçelik make it a compelling prospect for venture capital investment.