dcdx is a Gen Z research and strategy firm with the slogan "we help brands attract Gen Z." Founded in 2018, the company is on a mission to make the future human, catering to the needs of the Gen Z demographic. With a client portfolio including tech giants such as Spotify, Google, and YouTube, renowned restaurant brands like Chipotle and Denny's, and impactful nonprofits like WildAid and Vote America, dcdx has established itself as a key player in the advertising industry.
Utilizing an innovative research network of over 200,000+ Gen Z'ers and a proprietary brand analysis tool, the GenZ Score®, dcdx employs cutting-edge methods to uncover the real and raw behaviors of Gen Z. This enables the company to provide valuable insights for the world's top companies, empowering them to understand and connect with this generation in impactful ways.
As of now, there is no publicly available information about the company's last investment or the investors involved. Headquartered in the United States, dcdx continues to carve out a niche for itself in the ever-evolving landscape of Gen Z-focused marketing and research.
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