Daytona

Daytona is a French based marketing agency founded in 1993. It is a part of the Cosine Group, a division of the Omnicom Group. The company specializes in insight-led sales and has received 15 Trophées Action Commerciale awards for its outstanding performance in marketing terrain. Daytona has proven its expertise in developing sales, brand presence, and awareness through capabilities such as merchandising, salesforce, training, animation, audits, and mystery shopping. Its reputation as a market leader with unparalleled experience is built on consistently delivering results. The company conducts annual customer satisfaction surveys to ensure the quality of its services and align with client expectations. Daytona's approach addresses a wide range of commercial challenges, providing strategic and operational support to clients in their outsourcing projects. Philippe Cadiou, the CEO of Daytona, emphasizes the company's involvement with leading brands, undertaking complementary missions to enhance their internal teams' efforts, primarily focusing on facilitating the sell-out process. Daytona's success is attributed to the collective efforts of its collaborators and teams, dedicated to achieving success for every client. As of now, there is no public information available regarding the last investment received by the company or the involved investors.