CUB3

CUB3, a **Blockchain, Internet, SaaS** startup founded in **2022** and headquartered in the **United Kingdom**, recently received funding from **Wave Digital Assets** on **12 November 2021**. The company's slogan, "Cube is the tribal marketing flywheel. Turn your passive consumers into active participants," encapsulates its mission to enable brands to activate their communities and drive community-powered brand building at scale. CUB3's platform facilitates the creation of challenges to drive engagement and bring about real behavioral change both online and in the physical world. It leverages various social channels like Spotify, Twitter, and Instagram to drive user-generated content and engagement. Additionally, the use of GPS check-ins and movement analysis from videos allows for driving specific actions in the real world. Notably, CUB3 makes use of blockchain technology to track, validate, and share behaviors as digital tokens or traditional points, creating incentives for participation such as discounts, free merchandise, and exclusive content. The company also offers proprietary AI tools to serve as dedicated campaign managers, enabling the automatic creation of impactful campaigns that align with the rules of community without disrupting daily operations.