Ctrl-Shift

Ctrl-Shift is a strategic innovation consultancy, specializing in sustainable value creation from trusted personal data. The company envisions a future where personal data is used ethically and responsibly, empowering individuals to have control over their own information and enabling organizations to provide personalized and innovative services. Ctrl-Shift's mission is to help organizations create a trusted and secure environment that benefits everyone, where the use of personal data is a force for positive change. Co-founded by Liz Brandt in 2009, Ctrl-Shift is a renowned leader in the personal data economy, shaping the regulatory landscape and advising some of today's most trusted brands. The company works with organizations like JPMorgan Chase, Guardian, BBC, Suncorp, Barclays, Meta, Verizon, and Sainsbury's, positioning itself uniquely to help enterprises adapt to and prosper in the Fourth Industrial Revolution. Ctrl-Shift provides four business advisory services to help organizations thrive in the personal information economy: strategic development, data ethics, principles, and governance, intelligent customer journey orchestration, and personal data innovation sandboxes. Overall, Ctrl-Shift's focus on sustainable value creation from trusted personal data and its collaborations with reputable organizations position it as a key player in shaping the future of personal data usage and innovation.