Crumb

Crumb is an innovative startup founded in 2019 with a focus on incentivizing daily movement and promoting physical activity to prevent diseases. The company's slogan, "Crumb incentivizes daily movement through partnerships and leverages preferences to increase physical activity and prevent diseases," encapsulates its core mission. With a multi-faceted approach, Crumb collaborates with various industries such as gyms, employers, and brands to provide incentives for daily movement. This aligns with the World Health Organization's report highlighting that 70% of deaths stem from preventable clinical conditions that can be significantly reduced through moderate daily activity. Crumb's key strategy involves leveraging user activity and shopping habits to offer tailored product recommendations, thereby promoting consistent physical activity. In October 2019, the company secured a €25.00K Pre Seed Round investment, with NCA as the investor. This investment underlines the recognition and support that Crumb has garnered in its initial stages. As the startup continues to develop its unique approach to promoting physical activity and health, it is poised to make a significant impact in the wellness and preventive healthcare space.