Crosswise Ltd. (Acquired by Oracle)

Crosswise Ltd. was acquired by Oracle on April 21, 2016. The company, founded in 2013 and based in Israel, specializes in providing a highly accurate and authoritative device map, allowing for anonymous matching of billions of PCs, tablets, and smartphones to their respective users. Its technology aids ad tech vendors, consumer brands, and premium publishers in leveraging cross-device advertising, content personalization, and analytics. Crosswise's last investment was a $3.00M Series A round on August 30, 2015, which saw participation from a consortium of prominent investors including OurCrowd, ZhenFund, Giza Venture Capital, Horizons Ventures, E-Merge, Pereg Ventures, and Emerge Ventures. Being a part of Oracle Data Cloud, Crosswise contributed to expanding the Oracle ID Graph, which offers a comprehensive view of consumers' digital interactions across multiple devices. The acquisition further fortified Oracle's position in the Data as a Service domain, consolidating its access to over 3 billion profiles from 15 million websites and enhancing its ability to comprehend consumer behavior across all media channels. More details about Oracle and Crosswise can be found at www.oracle.com/crosswise and www.crosswise.com.