Croissant is a fintech startup founded in 2022 with a mission to revolutionize intentional commerce in the circular economy. Their unique value proposition lies in offering Guaranteed Buybacks™ to customers through seamless ecommerce integrations with selected partners and a new Google Chrome extension available at various leading retailers and brands. This initiative not only empowers shoppers to purchase desired items, but also allows them to lock in their future value. This innovative approach not only benefits customers but also leads to a boost in full-price sales for retailers, with higher average order values and enhanced customer loyalty. The latest milestone for Croissant was the successful completion of a $24.00M Seed Round investment on 27 July 2023. This round saw the participation of notable investors including Third Prime, BoxGroup, 25madison, Twelve Below, Portage Ventures, Henry Kravis, and George R Roberts. This significant investment not only signifies the potential of Croissant's business model and technology but also reflects the confidence of renowned investors in the startup's future prospects. In the rapidly evolving landscape of Information Technology, Croissant's innovative approach and strategic partnerships position them as an intriguing player. With their recent funding and a compelling vision, Croissant is poised to make a significant impact in the finance and retail sectors. The alignment of their mission with the growing importance of sustainability and circular economy further enhances their potential in the market.
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