CRMBonus is a Brazilian startup offering a CRM and Giftback Omnichannel platform. Founded in 2018, the company aims to maximize businesses' relationships with their customers by leveraging data and artificial intelligence. Their flagship product, Giftback, serves as an intelligent and efficient customer retention solution for retail. The company has since expanded its offerings to include Vale Bonus and CRM Ads, catering to businesses of all sizes and sectors. With over 350 specialists across São Paulo and Joinville, CRMBonus has raised a significant R$680 million from renowned venture capital funds including BOND, Igah,Riverwood, SoftBank, and Valor Capital Group. The recent BRL280.00M Venture Round investment in October 2021, led by SoftBank Capital, Igah Ventures, Riverwood Capital Partners, and Volpe Capital further demonstrates investor confidence in the company's potential. CRMBonus' focus on leveraging technology to drive customer value and satisfaction aligns with current market trends in the marketing industry.
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