Critical Mass

Critical Mass is a global digital agency founded in Canada in 1996. With 1,500 employees across 12 offices worldwide, they specialize in providing full-service digital capabilities for renowned brands such as Apple, Nike, Diageo, and Airbnb. Their focus lies in creating connected digital ecosystems and unparalleled experiences for their clients, achieved through deep consumer insights and the integration of data, AI, design, media, and technology. The company prides itself on its relentless commitment to design excellence and customer-centered approach. While their client roster boasts some of the biggest global brands, Critical Mass maintains a unique and quirky organizational culture, attracting top talent and fostering a friendly, collaborative environment. Despite their amiable demeanor, they are a formidable force in the industry and remain driven by their values. Critical Mass' emphasis on leveraging technology to serve their clients' needs and their strong brand portfolio position them as an attractive investment opportunity. As of the last available data, the company does not have a disclosed last investment or associated investors, presenting potential opportunities for venture capital firms seeking to collaborate with a reputable, innovative digital agency.