Crimson Hexagon

Crimson Hexagon is a leading analytics company that has recently combined forces with Brandwatch to form a formidable Consumer Research platform. Founded in 2007 and headquartered in the United States, the company prides itself on assisting global brands in gaining a deeper understanding of their consumers. By harnessing the power of artificial intelligence, Crimson Hexagon grants its clients access to an unparalleled volume of unstructured text and images sourced from social media, online public content, and enterprise-held data. Some of the notable clients utilizing Crimson Hexagon's platform include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, and Twitter. This underscores the company's significance in the industry. Their offerings allow clients to perform detailed audience analysis, monitor brand perception and campaign effectiveness, and even identify competitive and market trends. The company's prowess in the market attracted a significant $20.00M Series C investment on 8th March 2016 from the esteemed venture capital firm Sageview Capital. This hefty investment serves to validate the potential and promise Crimson Hexagon holds in the realm of consumer insights and analytics. With such a strong investment backing, the future looks bright for this innovative company.