Creed is a renowned brand with a legacy dating back to 1760, boasting a wide array of exquisite scents cherished by perfume aficionados worldwide. With over 200 perfumes created across seven generations, the Creed family’s creativity and olfactory prowess have been passed down through the ages. Today, Olivier Creed, the "Créateur Parfumeur" and direct descendant of James Henry Creed, continues the tradition alongside his son Erwin, tirelessly sourcing, researching, and commissioning the finest materials from around the globe. From Bulgarian, Turkish, and Moroccan roses to Italian jasmine, the ingredients are meticulously infused using traditional methods, ensuring unmatched quality and authenticity. The brand's commitment to artistic perfection makes Creed a timeless symbol of the past and the future, rooted in Paris with a manufacturing facility at Fontainebleau. The company operates within the consumer goods, e-commerce, and platforms industries.
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