Credible

Credible is a finance and financial services startup based in the United States, founded in 2012. The company's slogan, "Bringing simplicity, choice and unbiased support to life’s important financial decisions," encapsulates their mission to empower consumers in making informed financial decisions. Credible operates as a marketplace, offering users the ability to compare personalized, prequalified rates and quotes from multiple lenders and carriers for student loans, mortgages, personal loans, and insurance. The company prides itself on its commitment to transparency, objectivity, and approachability. Their approach combines the expertise of a financial advisor with the honesty of a friend, providing users with a reliable and friendly resource in navigating the complexities of finance. This approach also extends to how Credible positions itself in the industry, aiming to challenge the status quo by giving power to the consumer and creating innovative platforms that prioritize the best interests of customers. Credible distinguishes itself by offering the only unbiased loan and insurance buying process, prioritizing simplicity to eliminate confusion and complexity in the research and purchase of financial products. Their last investment, a Post-IPO Equity investment, was made on 05 September 2019 by Martis Capital. Overall, Credible's commitment to empowering consumers, combined with its innovative and transparent approach, positions the company as a disruptive force in the financial services industry, with a focus on ethical and customer-centric practices.