Crankworx

Crankworx is a pioneering force in the world of mountain biking, serving as the driving force behind the Crankworx World Tour. Founded in 2004, Crankworx Events Inc. has established itself as the premier gravity mountain bike festival, with events held in Rotorua, New Zealand, Cairns, Australia, Innsbruck, Austria, and Whistler, Canada. Renowned for its high-octane showcases of the world's top mountain biking talent, the festival is broadcast globally on Red Bull TV, amplifying its reach and impact.

Crankworx World Tour operates as a sponsorship-based tourism product, forming crucial partnerships with key industry players such as Pinkbike.com, the largest mountain bike news source. Through its presence across various digital platforms like YouTube, Instagram, Facebook, and TikTok, the event has displayed remarkable resilience as an economic driver for the communities it engages with. Its ability to captivate audiences and generate substantial tourism interest underscores its significance within the global mountain biking landscape.

Despite not having concrete details on its headquarters or recent investments, Crankworx's firm foothold as a staple in the mountain biking community and the enduring allure of its events exemplify its potential to attract attention and potentially secure strategic partnerships or investments in the future.