Contribe is a Danish startup with a mission to transform the shopping experience by enabling users to engage with on-brand impact projects with every purchase. The company aims to address the growing consumer demand for social and environmental responsibility from brands through its Good Shopping Movement. Founded in 2023 in Copenhagen, Contribe focuses on providing products and services to e-commerce businesses in the areas of social and environmental impact, spanning industries such as fashion, retail, accessories, food, beverages, travel, and hospitality. With over 100 global online stores integrating Contribe's Impact Software, the company has observed positive effects, including increased customer engagement and spending. Notable investors in Contribe's Pre Seed Round include Rockstart Accelerator and Human Act.