CONAR - Conselho Nacional de Autorregulamentação Publicitária

CONAR - Conselho Nacional de Autorregulamentação Publicitária

Founded: 1980

Industries: Advertising, Marketing

Headquarter: Brazil

CONAR, constituted by advertising professionals and individuals from other fields, is a non-governmental organization dedicated to promoting freedom of advertising expression and defending the constitutional prerogatives of commercial advertising. The organization's mission primarily involves addressing complaints from consumers, authorities, associates, or members of the board. These complaints are adjudicated by the Conselho de Ética, ensuring full rights of defense to the individuals responsible for the advertisement. Upon verification of the validity of a complaint, it is the organization's duty to recommend modifications or suspend the advertisement. The organization abstains from prior censorship of advertising materials, focusing solely on what is being or has been disseminated. Funded by contributions from leading entities in Brazilian advertising and their affiliates – including advertisers, agencies, and media – CONAR is headquartered in São Paulo and operates nationwide. Its establishment in 1980 underscores its long-standing presence in the industry. CONAR presents a potential opportunity for investors seeking involvement in the advertising and marketing sectors within Brazil.