Common Good Marketplace

Common Good Marketplace is a Social Impact Marketplace that aims to create assets out of impact and advance the Sustainable Development Goals. The exchange acts as a platform for verified impact assets, enabling transparent creation, verification, and trading of impact that promotes human flourishing and the SDGs. Supported by leading corporates, foundations, and funds, CGM is a Google Startup for Sustainable Development, entrusted to design and manage impact programs through its marketplace. The venture seeks to address the undervaluation and lack of accountability for social impact, which often leads to mischaracterization of a firm's true value and profit. The concept revolves around valuing and trading social impact as an asset, drawing inspiration from the $277 billion carbon markets. By turning proven social impacts, such as poverty reduction and gender equality, into transferable assets with clear social value, CGM aims to provide a more efficient and measurable path to sustainability performance, directing capital to verified outcomes and accelerating the achievement of the SDGs by 2030. This disruptive approach shifts the focus from funding inputs to driving capital toward impactful outcomes, ultimately reshaping the landscape of lasting impact creation. Common Good Marketplace is pioneering the way for a marketplace dedicated to social impacts, presenting a compelling opportunity for corporates, investors, and philanthropists. The platform's potential to drive efficiency, direct capital to impact outcomes, and accelerate the SDGs positions it as a key player in shaping the future of sustainable impact investment. As the impact marketplace continues to evolve, CGM invites stakeholders to consider how they can contribute to its future and be part of this transformative journey.