Collider Lab is a culture-based strategy, branding, and innovation consultancy founded in 2013. Their slogan "A marketing strategy lab that connects brands with culture by being Relevant, Easy, and Distinctive" encapsulates their core approach. The team comprises ex-advertising planners, brand-side marketers, trend hunters, data geeks, and social scientists, offering a diverse skill set to connect brands to culture.
Their services range from strategy, including positioning, brand challenge detection studies, and cultural trend analysis, to branding activities like distinctive brand asset development, brand archeology, and new brand development. Additionally, they offer innovation services such as product and service innovation, white space innovation, and predictive market concept evaluation.
Although specific information about their headquarters, last investment, and investors is not available, their focus on connecting brands with culture aligns with the current marketing trends, and their diverse offering could attract potential investors seeking opportunities in the advertising and marketing industries.
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