Colateral is an in-store marketing and compliance management solution for retailers and brands, founded in 2015 in the United Kingdom. Their slogan "Retailers & Brands. Take control of your In-store Marketing and deliver localized messaging that drives revenues" encapsulates the core of their business. The platform offers functions such as campaign planning, artwork automation & approval, store communications, order management, and display compliance. Their last investment round on 29 June 2020 amounted to £800.00K, and was secured from a group of notable investors including The FSE Group, Future Fund, Cornwall & Isles of Scilly Investment Fund, and SMP Group. Colateral's focus on automation, IT, retail, SaaS, and marketing positions them at the intersection of several burgeoning industries. The company's emphasis on simplifying in-store marketing processes and ensuring compliance could make them an attractive prospect for further investment. For investors seeking opportunities in the retail tech space, Colateral presents an intriguing option worth considering.
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