Innova Semplice SpA

Innova Semplice SpA (formerly Cloud Care) is a major Italian digital sales and marketing solutions platform with the slogan "Semplice, ci siamo!" Founded in 2009, the company operates in the Cloud Infrastructure industry. Innova Semplice assists companies in the energy, telecommunications, and insurance markets to maximize their digital sales by connecting with consumers through proprietary and third-party platforms. One of its flagship platforms, Comparasemplice.it, is a leading online platform in Italy for comparing prices of energy, telecommunications, insurance, and personal finance products. The company has developed proprietary CRM software, AI-enabled operations, and end-to-end lead generation and conversion capabilities, establishing itself as the preferred partner for major energy, telecommunication, and insurance operators in Italy. In June 2021, Cloud Care became a portfolio company of the private equity fund Investcorp. This strategic partnership positions the company for potential growth and expansion opportunities in the evolving digital sales and marketing landscape.