Closeup.fm is an innovative startup in the music industry, founded in 2013, that operates as a platform similar to Airbnb but for unique musical experiences. The company facilitates direct collaboration between bands, singer-songwriters, and their dedicated fans. By leveraging Closeup.fm, musicians can organize free performances in unconventional venues, attracting more followers and increasing their concert earnings by 200-300%. The platform simplifies the process of embarking on unconventional tours, enabling artists to use Closeup's online tools, ticketing system, and venue network to arrange "secret shows" on off-nights or even plan entire living room tours. This approach presents a compelling alternative to traditional concert venues, catering to the growing preference for intimate performances in living rooms and art galleries over noisy bars and clubs. Notably, Twin Rivers Holdings backed Closeup.fm with a Seed Round investment on 06 May 2015, propelling its growth and expansion. The startup is poised to extend its platform beyond live music to include offerings in food, film, speaking engagements, and other related areas. Closeup.fm's focus on enhancing the connection between musicians and their fans through intimate and exclusive experiences positions it as a captivating prospect for both music enthusiasts and potential investors.
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