Clay

Clay is a UK-based startup that offers a unique solution for tech-enabled businesses with its Brandable Credit™ Platform. The company's slogan "Launch and Fund Your Lending Program with Clay's Brandable Credit™ Platform" encapsulates its core offering. Clay's emphasis is on empowering businesses to establish and finance their lending programs under their own brand. The platform provides a comprehensive lending stack and debt line via a single API, streamlining the process from origination to servicing directly within partners' apps. Notably, the integration process is simplified, requiring only a few lines of code, and eliminates the necessity of redirecting users to a third-party. Founded in 2023, the company recently secured a Seed Round investment on 24th January 2024 from Pepper Advantage. The innovative approach of Clay in enabling businesses to launch and manage their lending programs under their brand makes it an intriguing prospect for venture capital consideration.