Claritas

Claritas is a marketing optimization platform with nearly half a century of experience in understanding the American consumer. Their proprietary data assets and advanced AI technology facilitate precise targeting, multichannel execution, and data-driven decision-making. Offering deep consumer insights, personalized experiences, and optimized campaigns, Claritas empowers businesses to understand their audience beyond demographics and deliver tailored content across channels, maximizing ROI with AI-powered measurement and optimization. Founded in 1971, the company operates in the B2B and Marketing industries. While specific details regarding their last investment and investors are not available, the potential for harnessing the power of AI for marketing strategies is undeniable with Claritas.