CityMall

CityMall is an e-commerce platform with a mission to cater to the next 500 million internet users in small cities, towns, and villages in India. The platform, founded in 2019, is backed by renowned VCs such as General Catalyst, Elevation, Accel, and Waterbridge, who recently invested INR5.74B in a Series C round on March 6, 2022. CityMall focuses on categories such as Grocery, Packaged FMCG, Electronics, and Fashion, aiming to address the challenges of trust, familiarity with e-commerce, low average order values, and lack of credit in online channels. The company operates through a unique model leveraging "Community Leaders" as the essential connectors between consumers and CityMall. These leaders play a crucial role in customer acquisition, localized sales and marketing, and last-mile logistics, making the model especially suitable for smaller communities. With 80% of its consumers transacting for the first time on the platform, CityMall is not only enabling first-time online transactions but also empowering thousands of individuals to start their small businesses without investment. The company's founders, who are alumni of IIT Delhi and IIT Roorkee and possess 8+ years of entrepreneurial experience, aim to create hundreds of thousands of micro-entrepreneurs and establish CityMall as the go-to e-commerce platform for Bharat. With its innovative approach and significant investor backing, CityMall is poised to unlock the e-commerce potential in India's smaller cities and villages while creating economic opportunities for a large demographic of new internet users.