C[IQ] Strategies

C[IQ] Strategies is a consultancy founded in January 2009 that specializes in advising a broad spectrum of clients, from venture-backed start-ups to Fortune 1000 companies, particularly in consumer-facing businesses. Their focus lies in providing digital strategies for retention and loyalty marketing, encompassing all facets of consumer intelligence acquisition and application, hence their name "C[IQ]". Positioned at the intersection of direct/brand marketing, business strategy, digital, and marketing technology, they differentiate themselves by their consumer-centric, revenue-driven approach. Their modus operandi involves posing tough questions, connecting the dots, and thinking outside the box, always keeping the consumer at the forefront of their decision-making. The company emphasizes the significance of understanding the consumer's perspective to attract, engage, and delight them, thereby translating into successful business outcomes. Having collaborated with household names such as Adidas, Cole Haan, Herman-Miller, National Geographic, and Patagonia, C[IQ] Strategies has accrued a diverse portfolio, engaging in anything from short-term assignments to long-term strategic partnerships. Their consumer-centric approaches are geared towards creatively accelerating businesses, aligning with their ethos of centering business decisions around the needs and desires of all consumers, including both users and purchasers. With a strong focus on articulating consumer journeys and optimizing technologies, the company aims to leverage business opportunities and translating them into revenue. For those interested in learning more about their services, they can visit http://www.c-iq.com/services.