Chrisco a/s

Chrisco a/s is a 100% Danish-owned company established in 1977, based in Køge. The company has positioned itself as a market leader in the Danish grocery market, particularly in the pet care segment. Its product range includes snacks and accessories for pets, Paw dog food, DentalCare dog snacks, Animal Planet dog and cat snacks, Chic by Chris Hair Accessories, Personal Care, and SMILE baby accessories. The company employs approximately 32 staff members, with half of them in the external sales force.

Chrisco's key strengths lie in its strong merchant skills, customer focus, streamlined decision-making processes, and an informal work environment. Its core business strategy revolves around the "Service Merchandising Concept," a unique full-service approach for sales, delivery, and merchandising primarily targeted at grocery chains. With a comprehensive understanding of the Danish grocery trade, the company has built a solid reputation and goodwill within the industry.

Chrisco's well-established infrastructure presents opportunities for new joint ventures and the inclusion of additional product lines within its concept, encompassing sales, merchandising, marketing, key account management, category management, warehousing, delivery, electronic order processing, EDI invoicing, and more. The company is also fully updated in terms of its IT capabilities.

The company operates in the E-Commerce, Food and Beverage, and Retail industries.

For Venture Capital firms seeking investment opportunities, Chrisco a/s offers a stable and well-established presence in the Danish market, with potential for further expansion and diversification within its unique operational framework.