Choice Lending Corp

Choice Lending Corp is a direct mortgage lender based in Victorville, Rancho Cucamonga, and San Diego. Founded in 2005, the company is committed to helping individuals in the Inland Empire and San Diego area, as well as all of California, to find the right mortgage product for their needs. They offer a full line of real estate loan programs, including refinancing, reverse mortgages, and home loans for first-time buyers. As a direct lender, Choice Lending Corp provides customized, personal service, competitive interest rates, and reasonable closing costs, simplifying the mortgage process through the latest financial tools to enable sound financial decisions. The company's team of loan professionals, based in San Diego, Riverside, and San Bernardino County, stays updated with the latest training and loan programs to assist clients in finding the best home loan options in California. The direct lending approach of Choice Lending Corp is likened to buying wholesale as opposed to buying retail, thus potentially saving clients money and streamlining the mortgage loan process. The company's emphasis on personalized service and financial customization sets it apart from traditional mortgage brokers. While the last investment and investors are not specified, the company's focus on providing tailored mortgage solutions with skilled professionals showcases its determination to serve its clientele effectively in the United States.