Chilibeli Pte Ltd is an E-Commerce startup headquartered in Indonesia, with the mission "To bring a happy and healthy lifestyle to every household in Indonesia." Launched in 2019, Chilibeli operates as an online shopping platform for daily products, focusing on fruit, vegetables, food, and other household needs. The company operates with a social commerce concept, encouraging buy and sell activities that involve social interaction between users in a community through social networks, both online and offline. Chilibeli directly connects products from farmers and FMCG suppliers to its network called Mitra Chilibeli. This network plays a crucial role in ensuring people can easily and affordably access high-quality fresh produce. Moreover, Mitra Chilibeli also provides opportunities for its members to earn extra income or additional money for their families from each community transaction, offering flexibility to manage time for other productive activities. The startup received a significant boost with a $10.00M Series A investment on 20 March 2020. The investment came from a group of well-known investors including Lightspeed Venture Partners, Alto Partners, Golden Gate Ventures, Surge, Kinesys Group, and Alto Partners SGR, indicating strong confidence in Chilibeli's potential. With its focus on social commerce and commitment to improving access to daily products, Chilibeli's innovative approach has the potential to make a significant impact in the Indonesian market and beyond.
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